Buying crypto in Thailand isn't just about picking the cheapest app. It’s about balancing speed, security, and whether your money is actually safe under local laws. If you’ve been using Huobi, now officially known as HTX since its 2024 rebranding, you know it offers a massive selection of coins. But for Thai users in 2026, the question isn’t just "can I trade here?" It’s "should I?" especially with new SEC rules looming.
This review cuts through the marketing hype. We’ll look at real trading costs, how fast you can deposit Baht, and the biggest red flag: HTX’s current regulatory status in Thailand compared to fully licensed rivals like Bitkub.
Who Is HTX (Formerly Huobi)?
HTX was founded in 2013 by Leon Li in Beijing. It grew into one of the world’s largest exchanges by volume before shifting its headquarters to Seychelles due to Chinese regulatory pressure. Today, it operates globally with offices in Hong Kong, South Korea, Japan, and the US.
In Thailand, HTX is one of seven recognized platforms, but it sits in an awkward middle ground. It’s not fully licensed by the Securities and Exchange Commission (SEC) of Thailand like Bitkub or Satang. Instead, it operates via partnerships and partial compliance measures. As of early 2025, HTX holds about 18.7% of the Thai market share, trailing far behind Bitkub’s 52.3% dominance.
Trading Experience: Pros and Cons for Thais
If you are an advanced trader, HTX shines. The platform supports over 700 spot cryptocurrencies across nearly 1,000 trading pairs. This is significantly more than Bitkub (250 coins) or Satang (180 coins). You get access to obscure altcoins that often pump hard before hitting major domestic exchanges.
For example, during the Solana meme coin surge in May 2025, the Thailand-themed token MOODENG saw a 521% growth on HTX within seven days, exclusively listed there before other platforms caught up. For liquidity seekers, HTX processes $4.2 billion in daily volume compared to Bitkub’s $1.8 billion.
However, beginners will struggle. Coin Bureau rated HTX’s usability at a low 2.8/5 for Thai retail investors. The interface is cluttered, English-dominant (only 65% translated to Thai as of May 2025), and complex. Novice traders took an average of 47 minutes to complete their first trade on HTX, versus just 22 minutes on Bitkub.
| Feature | HTX (Huobi) | Bitkub | Satang |
|---|---|---|---|
| Market Share (Thailand) | 18.7% | 52.3% | 29.0% |
| Crypto Selection | 700+ Coins | 250 Coins | 180 Coins |
| THB Deposit Speed | 15 mins (PromptPay) / 24h avg | Instant | Instant |
| Regulatory Status | Partial/Partner | Fully Licensed | Fully Licensed |
| Usability Rating | 2.8/5 | 4.5/5 | 4.2/5 |
Fees and Costs: What Will You Actually Pay?
HTX uses a tiered fee structure based on your 30-day trading volume and holdings of their native token, Huobi Token (HT). Holding HT gives you fee discounts and voting rights.
- Maker Fees: Range from 0% down to -0.01% (rebates) for VIPs. Standard users pay around 0.02%.
- Taker Fees: Range from 0.0218% to 0.2%. Standard takers usually see 0.1%.
- Card Deposits: Buying via credit/debit card through Banxa incurs a 3.5% fee. This is expensive for small purchases.
- P2P Trading: Free, but requires manual verification of bank transfers.
For high-volume traders, these rates are competitive. For someone buying $100 worth of Bitcoin monthly, the card fees make HTX less attractive than Bitkub’s zero-fee promotions or instant bank transfers.
Depositing Thai Baht: PromptPay Integration
Historically, moving THB to HTX was slow, taking 1-3 business days via bank transfer. However, HTX integrated with Thailand’s PromptPay system in May 2025. This reduced deposit times to approximately 15 minutes for many users.
Despite this improvement, user complaints persist. Trustpilot data shows 67% of negative reviews cite "slow withdrawals." While deposits are faster, getting your Baht back out can still take 24 hours or more, whereas Bitkub offers near-instant withdrawals to linked accounts. Always keep a buffer in your exchange account if you plan to trade actively.
Security and Fund Protection
Security is HTX’s strongest selling point. Since 2013, the platform has reported zero major security breaches. They use a multi-signature cold wallet system that keeps 98.5% of user assets offline.
Key security features include:
- Proof of Reserves: Regular third-party audits by firms like CertiK (latest audit April 2025).
- Protection Fund: A $300 million fund backed by 20% of quarterly profits to cover potential losses.
- 2FA Support: Mandatory two-factor authentication for withdrawals.
However, technical security doesn’t equal legal safety. Because HTX is headquartered in Seychelles, your funds may not be protected under Thai consumer law if the exchange faces global sanctions or sudden exit strategies.
The Regulatory Elephant in the Room
This is the most critical section for Thai residents. In February 2025, Thailand amended its Digital Asset Act, requiring all exchanges to establish local subsidiaries and full SEC registration. Bitkub and Satang are compliant. HTX is not.
Professor Somchai Meesuksom from Chulalongkorn University warned that HTX’s Seychelles-based operation creates significant regulatory uncertainty. As of mid-2025, HTX partnered with Siam Blockchain to improve local presence, but it lacks full license status.
Risk Assessment:
- If you hold large amounts: Consider moving to a fully licensed exchange like Bitkub for legal protection.
- If you trade frequently: HTX’s liquidity and coin selection outweigh the risk, provided you don’t leave millions idle.
- Deadline Watch: HTX CEO Leon Li committed to full compliance by December 31, 2025. Failure could lead to restricted access for Thai IPs, similar to Binance’s exit in 2024.
Customer Support and KYC Verification
Getting verified on HTX is tedious. The Know Your Customer (KYC) process requires a Thai National ID, bank account verification, and a live selfie. Average approval time is 28-36 hours, compared to Bitkub’s 12-hour average.
Support is another pain point. 58% of negative Trustpilot reviews mention limited Thai language support. Most help articles and chat bots are in English. For urgent issues, active Thai traders recommend using the Telegram channel @HTX_Thailand, which resolves disputes faster (18-36 hours) than email support.
Verdict: Should You Use HTX in Thailand?
HTX is a powerful tool for experienced traders who need access to niche altcoins and deep liquidity. Its recent PromptPay integration makes funding easier, and its security record is impeccable.
However, it is not ideal for beginners. The interface is confusing, fees for small card purchases are high, and the lack of full Thai regulatory licensing poses a long-term risk. If you prioritize simplicity and legal safety, stick with Bitkub. If you prioritize variety and trading depth, HTX remains a top-tier choice-just stay alert to regulatory updates throughout 2026.
Is HTX (Huobi) legal in Thailand?
HTX operates in a gray area. It is one of the seven recognized exchanges but does not hold a full SEC license like Bitkub or Satang. It relies on partnerships and partial compliance. Users should be aware that regulatory changes could affect access.
How do I deposit Thai Baht to HTX?
You can use the integrated PromptPay system for deposits as fast as 15 minutes. Alternatively, P2P trading allows direct bank transfers from Krung Thai Bank and Bangkok Bank. Credit card deposits via Banxa are instant but carry a 3.5% fee.
What are the trading fees on HTX?
Standard maker fees are around 0.02% and taker fees are 0.1%. Fees decrease if you hold Huobi Tokens (HT) or achieve higher VIP tiers based on trading volume. Card purchases incur a separate 3.5% processing fee.
Is HTX safer than Bitkub?
Technically, yes. HTX has a robust cold storage system and a $300M protection fund with no major hacks since 2013. Legally, Bitkub is safer for Thai residents because it is fully regulated by the SEC, offering stronger consumer recourse in case of disputes.
Why is KYC verification slow on HTX?
HTX averages 28-36 hours for KYC approval, which is slower than domestic competitors. This is due to manual review processes and lower priority given to international verifications compared to local partners. Ensure your selfie matches your ID exactly to avoid delays.